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Trusted By 7-9 Figure Brands Scaling With Paid Social

Creative Strategy And AI Creative Systems for 7-9 Figure Wellness Brands

Supporting brands spending $150k+ per month combined on Meta and TikTok.

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Trusted by 40+ DTC Brands

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Trusted by 40+ DTC Brands

Problems We Solve

Problems We Solve For Brands Like Yours

These are the issues that typically show up when creative starts to break and performance becomes harder to scale.

I Want To Solve These Problems

Trusted by 40+ DTC Brands

Ad Fatigue

Inconsistent ROAS

No Winning Angles

Low Creative Output

Short Ad Lifespan

Unclear Creative Performance

Unstructured Creative Testing

No Iteration From Winning Ads

Creative Bottlenecks To Scale

No Repeatable Creative System

What In8 Media Does

Build A Creative System That Consistently Produces Winning Ads

In8 Media helps brands build structured creative strategy systems around research, messaging, testing, and iteration.

Research + Strategy + Testing

=

Winning Ads

Research + Strategy + Testing

=

Winning Ads

Deep Research

Customer reviews, comments, competitor ads, and market signals are analyzed to uncover the real motivations, objections, and language that high-performing creative is built on.

Audience & Persona Clarity

Defines who the most valuable customers are, what they care about, and how they describe their problems, so creative speaks directly to the right people.

Positioning

Clear messaging that highlights what actually makes the brand different, so ads stop blending in with competitors and start capturing attention faster.

Testing Frameworks

Creative is tested with structure, not guesswork. Each angle, hook, and format is launched with a clear hypothesis so teams learn faster.

AI Workflows

AI supports research, ideation, and brief creation to generate stronger concepts, organize insights, and speed up execution.

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Trusted by 40+ DTC Brands

Research + Strategy + Testing

Winning Ads

Research + Strategy + Testing

=

Winning Ads

Research + Strategy + Testing

Winning Ads

Research + Strategy + Testing

=

Winning Ads

Deep Research

Customer reviews, comments, competitor ads, and market signals are analyzed to uncover the real motivations, objections, and language that high-performing creative is built on.

Deep Research

Customer reviews, comments, competitor ads, and market signals are analyzed to uncover the real motivations, objections, and language that high-performing creative is built on.

Deep Research

Customer reviews, comments, competitor ads, and market signals are analyzed to uncover the real motivations, objections, and language that high-performing creative is built on.

Audience & Persona Clarity

Defines who the most valuable customers are, what they care about, and how they describe their problems, so creative speaks directly to the right people.

Audience & Persona Clarity

Defines who the most valuable customers are, what they care about, and how they describe their problems, so creative speaks directly to the right people.

Audience & Persona Clarity

Defines who the most valuable customers are, what they care about, and how they describe their problems, so creative speaks directly to the right people.

Positioning

Clear messaging that highlights what actually makes the brand different, so ads stop blending in with competitors and start capturing attention faster.

Positioning

Clear messaging that highlights what actually makes the brand different, so ads stop blending in with competitors and start capturing attention faster.

Positioning

Clear messaging that highlights what actually makes the brand different, so ads stop blending in with competitors and start capturing attention faster.

Testing Frameworks

Creative is tested with structure, not guesswork. Each angle, hook, and format is launched with a clear hypothesis so teams learn faster.

Testing Frameworks

Creative is tested with structure, not guesswork. Each angle, hook, and format is launched with a clear hypothesis so teams learn faster.

Testing Frameworks

Creative is tested with structure, not guesswork. Each angle, hook, and format is launched with a clear hypothesis so teams learn faster.

AI Workflows

AI supports research, ideation, and brief creation to generate stronger concepts, organize insights, and speed up execution.

AI Workflows

AI supports research, ideation, and brief creation to generate stronger concepts, organize insights, and speed up execution.

AI Workflows

AI supports research, ideation, and brief creation to generate stronger concepts, organize insights, and speed up execution.

Our Portfolio

High-Performing Paid Social Campaigns

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Creative strategist portfolio example highlighting a before and after performance increase using a system-driven fueling strategy

Creative strategist portfolio example highlighting a paid ads concept focused on uncovering unclaimed revenue through system-driven messaging

Testimonial ad creative showing how AI voice technology improves productivity and communication speed for content creation

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Trusted by 40+ DTC Brands

Results

When Creative Strategy Improves, Paid Social Performance Follows

Case Study #1 - Valid

Improving Creative Performance Across 20+ Client Accounts

Across more than 20 client accounts, creative performance was inconsistent. Ads would work briefly, then performance dropped and teams had to constantly search for the next winning creative.

The focus shifted from producing more ads to improving the system behind research, messaging, and creative testing.

Result:

Customer acquisition increased by 22% without increasing ad spend, while average CPA decreased by 18%.

Winning ads lasted 31% longer than industry benchmarks, production timelines dropped 40%, and campaigns averaged 2.3x return on ad spend.

Case Study #2 - Primitive Movement × Swole AF

Rebuilding Creative And Funnel Strategy To Restart Growth

The brand relied heavily on low-quality leads from Facebook lead forms, which resulted in poor conversions and declining revenue.

Creative and funnel strategy were rebuilt around stronger messaging, authentic storytelling, and a higher-intent lead process.

Result:

Ad spend was reduced by 50% while lead volume increased 25–30%.

Monthly revenue grew from $7,000 to over $30,000, and daily gym attendance tripled.

Built a sustainable growth system that prevented closure and drove long-term ROI

Case Study #3 - Limitless Alternative Medicine

Turning Unprofitable Ads Into A Profitable Acquisition Channel

The brand was advertising in a highly regulated category, which caused frequent ad shutdowns and unstable campaign performance.

The strategy shifted toward educational messaging and storytelling so the ads could stay compliant while still capturing attention. Tracking issues were also fixed after discovering that performance data was being recorded incorrectly.

Result:

Campaigns that were previously losing money improved to 11x return on ad spend.

Another campaign increased from 1.4x to 2.9x return on ad spend.

Ads were also able to run continuously without shutdowns, creating a stable and scalable acquisition channel.

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Trusted by 40+ DTC Brands

Client Feedback

How Creative Strategy Changed Their Results

Lower acquisition costs, longer-lasting winning ads, and paid social campaigns that are easier to scale.

"Behind the scenes overachiever."
Rahul Bhardwaj
Co-Founder of Valid
"Can confirm Jakob makes ads convert."
Manny Reyes
Founder of Boletin Growth
“Happy about your work: reactivity, capacity to adapt fast, strong ideas, good production.”
Zeus
CMO of Seese Pro

"Behind the scenes overachiever."
Rahul Bhardwaj
Co-Founder of Valid
"Can confirm Jakob makes ads convert."
Manny Reyes
Founder of Boletin Growth
“Happy about your work: reactivity, capacity to adapt fast, strong ideas, good production.”
Zeus
CMO of Seese Pro

"Behind the scenes overachiever."
Rahul Bhardwaj
Co-Founder of Valid
"Can confirm Jakob makes ads convert."
Manny Reyes
Founder of Boletin Growth
“Happy about your work: reactivity, capacity to adapt fast, strong ideas, good production.”
Zeus
CMO of Seese Pro

"Behind the scenes overachiever."
Rahul Bhardwaj
Co-Founder of Valid
"Can confirm Jakob makes ads convert."
Manny Reyes
Founder of Boletin Growth
“Happy about your work: reactivity, capacity to adapt fast, strong ideas, good production.”
Zeus
CMO of Seese Pro

"Behind the scenes overachiever."
Rahul Bhardwaj
Co-Founder of Valid
"Can confirm Jakob makes ads convert."
Manny Reyes
Founder of Boletin Growth
“Happy about your work: reactivity, capacity to adapt fast, strong ideas, good production.”
Zeus
CMO of Seese Pro

Book a Quick Call

Trusted by 40+ DTC Brands

How It Works?

The System We Use To Consistently Produce Winning Ads

We start with deep audience research, build stronger messaging and angles, test them with structure, and keep improving the ads that perform until they can scale.

Brand & Creative Audit

Review current ads, performance, competitors, and messaging to see what works, what doesn’t, and where the biggest opportunities are.

Deep Audience Research

Study reviews, ad comments, and customer conversations to understand what people want, what stops them from buying, and what messaging resonates.

Strategy System

Turn the research into clear angles, hooks, and concepts so the team knows exactly what kind of ads to produce.

Structured Testing

Launch ads that each test a specific angle, hook, or format so we can clearly see what actually drives performance.

Iteration Flywheel

Take the ads that perform well and build new variations around them so they last longer and scale further.

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Trusted by 40+ DTC Brands

About

Meet Jakob, The Founder Of In8 Media

The senior creative strategist behind creative systems supporting $3M+ in monthly ad spend.

I build creative for 7-9 figure brands running over $150k per month in paid ads. E-commerce, supplements and wellness, telehealth, fashion, and top 2-50 apps like Quittr and TapTap Send.

If there's one thing I want people to know me for, it's that I'm obsessed with making marketing people actually want to watch.

The kind that gets shared, saved, and bought from. Not ads that interrupt you. Selfless marketing that gives you something before asking for anything.

I focus on brand building and differentiation. Actual branding that compounds, not one-off ads that hit for a week and die.

I started out inside ad accounts as a media buyer and editor, and that's where I saw it: creative was doing almost all the work. About five years ago I went all-in on creative strategy. Since then my focus has been the stuff that actually moves the number: messaging, deep audience research, and storytelling.

I'm refining my system every day and keeping up with AI tools as they ship, so my clients get the latest edge without spending their own time and money figuring it out.

When creative works, paid social gets a lot easier to scale.

Book a Quick Call

Trusted by 40+ DTC Brands

What This Helps You Achieve

Ads That Last Longer, Scale Further, And Stop Burning Out After A Few Days

Instead of constantly searching for the next ad that works, your team builds ads that hold performance longer, keep CPA under control, and support higher spend.

Stronger Creative Angles That Actually Convert

Instead of guessing what message might work, every ad starts from real customer insight. Your creatives connect faster with the audience and start producing results sooner.

Ads That Don’t Die After A Few Days

Instead of constantly chasing the next ad that works, you build variations around the creatives that already perform. Performance holds longer and scaling spend becomes easier.

Clear Direction For Your Creative Team

Your designers, editors, and creators know exactly what kind of ads to produce next. No more random ideas or wasted production time.

Testing That Actually Teaches You Something

Every ad is launched to test a specific angle or hook. Instead of random results, each test shows what message and format actually drives performance.

Lower Customer Acquisition Costs

Stronger hooks, clearer angles, and better testing usually lead to better engagement and stronger conversion. So customer acquisition costs stay under control as you scale.

Scaling Becomes More Predictable

Instead of relying on random winning ads, your performance becomes more consistent. You can increase spend with more confidence, knowing what’s working and why.

Book a Quick Call

Trusted by 40+ DTC Brands

Stronger Creative Angles

That Actually Convert

Stronger Creative Angles That Actually Convert

Instead of guessing what message might work, every ad starts from real customer insight. Your creatives connect faster with the audience and start producing results sooner.

Ads That Don’t Die

After A Few Days

Ads That Don’t Die After A Few Days

Instead of constantly chasing the next ad that works, you build variations around the creatives that already perform. Performance holds longer and scaling spend becomes easier.

Clear Direction For Your

Creative Team

Clear Direction For Your Creative Team

Your designers, editors, and creators know exactly what kind of ads to produce next. No more random ideas or wasted production time.

Testing That Actually

Teaches You Something

Testing That Actually Teaches You Something

Every ad is launched to test a specific angle or hook. Instead of random results, each test shows what message and format actually drives performance.

Lower Customer

Acquisition Costs

Lower Customer Acquisition Costs

Stronger hooks, clearer angles, and better testing usually lead to better engagement and stronger conversion. So customer acquisition costs stay under control as you scale.

Scaling Becomes

More Predictable

Scaling Becomes More Predictable

Instead of relying on random winning ads, your performance becomes more consistent. You can increase spend with more confidence, knowing what’s working and why.

Book Your Call

Start Scaling With Creative That Resonates

Turn your creative into a system that keeps ads performing longer, stabilizes CPA, and lets you scale spend without performance dropping.

No vague agency talk. Just straight answers about who this is for, what you get, and how it works.

FAQs

Everything You Wanted To Ask Before Committing

No vague agency talk. Just straight answers about who this is for, what you get, and how it works.

Book a Quick Call

Trusted by 40+ DTC Brands

Who are you and who do you work with?

What exactly is your offer?

What do you actually deliver?

Why do we need this if we're already producing creative?

Why not just hire an internal strategist?

How is this different from a creative agency?

Do you run ads or manage media buying?

Do you produce or edit the ads?

What platforms do you focus on?

Do you only work with wellness brands?

How quickly do brands typically see results?

Do you guarantee results?

Will this work if we already have an internal creative team?

What if we already work with an agency?

FAQs

Everything You Wanted To Ask Before Committing

No vague agency talk. Just straight answers about who this is for, what you get, and how it works.

Who are you and who do you work with?

What exactly is your offer?

What do you actually deliver?

Why do we need this if we're already producing creative?

Why not just hire an internal strategist?

How is this different from a creative agency?

Do you run ads or manage media buying?

Do you produce or edit the ads?

What platforms do you focus on?

Do you only work with wellness brands?

How quickly do brands typically see results?

Do you guarantee results?

Will this work if we already have an internal creative team?

What if we already work with an agency?

Book a Quick Call

Trusted by 40+ DTC Brands

FAQs

Everything You Wanted To Ask Before Committing

No vague agency talk. Just straight answers about who this is for, what you get, and how it works.

Who are you and who do you work with?

What exactly is your offer?

What do you actually deliver?

Why do we need this if we're already producing creative?

Why not just hire an internal strategist?

How is this different from a creative agency?

Do you run ads or manage media buying?

Do you produce or edit the ads?

What platforms do you focus on?

Do you only work with wellness brands?

How quickly do brands typically see results?

Do you guarantee results?

Will this work if we already have an internal creative team?

What if we already work with an agency?

Book a Quick Call

Trusted by 40+ DTC Brands

Problems We Solve

Problems We Solve For Brands Like Yours

These are the issues that typically show up when creative starts to break and performance becomes harder to scale.

Ad Fatigue

Inconsistent ROAS

No Winning Angles

Low Creative Output

Short Ad Lifespan

Unclear Creative Performance

Unstructured Creative Testing

No Iteration From Winning Ads

Creative Bottlenecks To Scale

No Repeatable Creative System

I Want To Solve These Problems

Trusted by 40+ DTC Brands